Education

Education & Training Day
Presented by the Hot Rod Industry Alliance, a SEMA Council
Thursday, March 12, 2009 8:00am-6:30pm
(subject to change)

As a part of Thursday's Education Day, we now have the workshop time schedule available. With time-slots and room locations, plan out your entire education day now!

Just follow these five easy steps:

1. Read the seminar descriptions below and decide which of them interest you most!

2. Download the registration form, fill out your information and mark off the seminars  you’d like to receive certification from.

3. Fax your completed form to 909-860-0184.

4. A confirmation email will be sent to you from SEMA confirming your seminar registration.

5. If you have any questions or concerns contact 909-396-0289x134 or 310-533-2538.

*All attendees will receive a Certificate of Completion for each session they attend from start to finish.

Manufacture's Training and Workshops
Get revved up for a variety of top-of-the line manufacturers' workshops, geared to help you run your hot rod business with success. All attendees will receive a Certificate of Completion for each session they attend from start to finish.

8:00am - 9:00am (Session 1)

AFCO Racing Products
"Cooling Solutions for Today's Hot Rod"
AFCO presents a must-see seminar covering "Cooling Systems 101". Learn how the cooling system works, proper radiator sizing and selection, keeping your ride cool when cruzin' and the latest cooling trends with the late model engine transplants.

Baer, Inc.
"Performance Brake Basics"
Learn the cornerstones of brake performance and how to determine critical component selection, as well as trouble shooting. A "Baer Installation Center" accreditation and website link is offered to those who complete the seminar

Barry Grant
"Multiple Carburetion Selection and Tuning”
Let Barry Grant show you how to choose the proper carburetors for multiple carburetor applications. This seminar will also offer additional tuning tips for these set ups.

Lokar Performance Products
"Secrets to Successful Sales and Brand Recognition"
Learn how to measure a successful sale. Gain knowledge on how successful sales build a brand, future sales and your bottom line!

Mac's Custom Tie-Downs
"Proper Tie Downs; Cheap Insurance and added value"
Mac’s will demonstrate several acceptable ways of tying down different vehicles and discuss the differences in cheap versus quality straps. Also, how to create profit by including proper tie downs with each project.


9:15am - 10:15am (Session 2)

Eaton Detroit Spring
"The Secrets to Outstanding Leaf and Coil Spring Suspensions"
This seminar will cover everything from the basics, to advanced suspension theory, and will discuss how to achieve the ride height and ride quality you desire using steel spring suspension systems.

Edelbrock Corporation
"New Products for 2009"
Learn all about Edelbrock’s new products for 2009, including Pro-Flo Fuel Injection Kits, street rod shocks and headers, classic vintage products and much more.

Gotta Show Products
"Hot Rod Plumbing and Applications"
How to help your customers and make more sales.

Steele Rubber Products
"Everything You Never Thought You Would Need to Know About Rubber Parts!"
This informative topic will include how-to, technical tips, custom applications and new parts development.

Street Thunder
"Discover the Benefits this National Enthusiast Club has to Offer"
This seminar will outline the club’s purpose and talk about how the club works. It will show how manufacturers, supplies and promoters can use the club, its magazine and website to advance and grow their business.

10:30am - 11:30am (Session 3)

Air Ride Technologies, Inc.
"Air Suspension 101"
A technical seminar covering the basics of air suspension design and installation. This seminar will provide product knowledge.

ididit, inc.
"Steering Fun with Ken & Jane"
Steering doesn’t have to be boring! Ken & Jane Callison will bring their 23 years of knowledge to you with new products, installation tips & tricks, and how to make more money selling the best steering columns on the market!

Lincoln Electric
"Aluminum Welding with the TIG Process"
Don’t miss this seminar about aluminum welding! Learn to build an aluminum fuel cell for your hot rod using TIG welding.

Meguiar's Inc.
"The Focused Solution"
A focused solution dealing with all paint defects, whether by hand or machine, retail or professional.

Stainless Steel Brakes, Corp.
"You don't need big brakes to stop"
You don't need big brakes to stop - Bigger isn't always better.

12:30pm - 1:30pm (Session 4)

Art Morrison Ent.
"Street Rod Chassis Design”
Want to know more about chassis design? Well make sure you sign up for this seminar! Art Morrison will be conducting a seminar on AME chassis design and the methods for measuring a car for a custom AME chassis & suspension.

Bowler Performance Transmission
"Shift Into Overdrive. Better Fuel Technology for Your Hot Rod"
Covering modern overdrive transmissions, lock-up converters, bolt on overdrive units, transmission coolers, transmission throttle correction systems & much more!

Classic Instruments
"Classic Instruments' New Products and Extraordinary Custom Department"
Classic Instruments will highlight product features and talk about what to look for when shopping for instrumentation. In addition, Classic Instruments will introduce new products to the audience, showcase its custom and retrofit department while providing information on the vast capabilities and options.

Flaming River Industries
"Steering Systems and Solutions"
Learn how to select the proper steering component from the tilt column to the rack and pinion. Check out the latest electric power steering technology while being introduced to the the Keyless Secure Start Tilt Column.

HushMat
"HushMat Solution for Treatment of Heat and Noise in Hot Rod Restoration Interior"
Discover why Ford, GM and Chrysler have utilized these materials for years!

1:45pm - 2:45pm (Session 5)

American Autowire
"Electrical Systems - Street Rods to Muscle Cars”
How do you select the correct wiring system for your customers? In this workshop, generic applications to vehicle specific options will be discussed, as well as determining requirements for the best fit for your customer.

COMP Cams
"Discovering Tomorrow's Valve Train Technology Today"
This seminar will discuss the future of valve train technology and how it relates to modern engine design.

Fatman Fabrications, Inc.
"Hot Rod Chassis and Suspension Design Principals"
Receive the principals of engineering geometry that are used to create designs that work as well as they look!

Mother's Polishes Waxes Cleaners
"Mother’s Professional – Efficient and Profitability"
Receive a hands-on introduction to the new technology in abrasives and compounding glazings.

Vintage Air, Inc.
"The Basics of Performance Air Conditioning"
The nuts and bolts of performance air conditioning, choosing the proper components and installing them correctly.


3:00pm - 4:00pm (Session 6)


Borgeson Universal
"Steering Safety"
Learn about steering setups, products, and designs.

Detroit Speed & Engineering
"True Suspension Techniques That Work"
Get ready for an overview of suspension design techniques to make any hot rod or muscle car, ride and handle like a late model performance car. Inclusive with key design and development parameter, and real-world vehicle characteristics to be discussed.

FAST (Fuel Air Spark Technology)
"EFI 101"
Learn all about the basic fundamentals and benefits of electronic fuel injection in this enlightening workshop.

ISIS by Littlefuse
"Electrical Installation Made Simple"
Vehicle wiring can be complicated and difficult. Learn how the ISIS intelligent multiplex system reduces your installation time and adds value to your customer's vehicle.

SBN – SEMA Businesswomen’s Network
"Discover the SEMA Mentoring Program and What it Can do for YOU!"
You will learn what this mentoring program can do for your business to improve thebottom line. You will also learn how to generate and create endless sales opportunities.


4:15pm - 5:15pm (Session 7)

BTC - SEMA Business Technology Comitee
"Business Efficiency 101"
Using Product information to increase sales, boost image and reduce costs.

Joe Gibbs Driven
"Hot Rod Oil"
Joe Gibbs Driven is a leader in HP Oils, has developed on oil that is custom designed for the hot rod/street rod market.

Mr. Gasket/Prestolite Performance
"Digital Fuel Injection & Engine Management"
Learn the secrets of tuning and the advantages of the Accel/DFI Thruster EFI systemfirst hand: Quite simply, the cure for the common carburetor.

Planet Color
"Seven Steps to a Killer Paint Job"
Learn about the latest technology in automotive finishes for the restoration professional. Planet Color discusses everything you need to know about prep, priming, painting and clear coat.

TCI
"Overdrive Transmissions and Torque Converters"
TCI will be discussing the latest four through six speed automatics for Ford, Chrysler and GM applications. Horsepower ranges, installation tips and specific traits of each transmission family will be the main topics.



5:30pm - 6:30pm (Session 8)

Air Ride Technologies, Inc.
"Air Suspension Advanced"
This is a technical seminar covering the advanced aspects of suspension design and installation. This seminar will provide product knowledge.

Grundy Worldwide
"Restorer & Builder Insurance Protecting your Business"
Grundy has formed an all-risk, direct primary coverage program that protects the interest of your business from the building, contents, tools and equipment, to your liability.

Rock Solid Floors
"RockSolid Floor Polyurea Floor Coating"
This seminar will describe and demo RockSolid floors coating product.

Wilwood Engineering
"Brake System Tech Seminar"
An in-depth discussion of high-performance brake systems & components including master cylinder size & selection, brake calipers & pistons rotor styles, pad compounds & bias balancing.

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Saturday Seminars
Saturday March 14, 2008

ARMO Panel Discussion
9:00am - 10:00am

“10 Things You can do Today to Improve Your Web Site Results Tomorrow.”
Attend this beneficial panel discussion and learn how easy it is to maximize your Web traffic. Presented by Brian Offenberger of BizGrowth Search Engine Solutions, become a top industry search engine guru! Acquire more advertisers! This discussion will teach you the numerous tricks and tips of increasing Web site results and how to keep them coming.