Education
Education & Training Day
Presented by the Hot Rod Industry Alliance, a SEMA Council
Thursday, March 12, 2009 8:00am-6:30pm
(subject to change)
Manufacture's Training and Workshops
Get revved up for a variety of top of the line manufacturer's workshops, geared to help you run your hot rod business with successfully. All attendees will receive a certificate of completion for each session they attend from start to finish.
Air Ride Technologies, Inc.
"Air Suspension 101"
A technical seminar covering the basics of air suspension design and installation. This seminar will provide product knowledge, whereas the advanced seminar will be geared toward selling air suspension to your customers.
"Advance Air Suspension""
A sales and customer service based seminar that will cover the advantages of installing an air suspension as well as ways to up-sell. This seminar will also help familiarize you with some common questions and answers that your customers will ask in regards to air suspension.
Borgeson
"Steering Safety"
Learn about steering setups, products, and designs.
Bowler Performance Transmission
"Shift into overdrive. Better fuel technology for your Hot Rod"
Covering modern overdrive transmissions, lock-up converters, bolt on overdrive units, transmission coolers, transmission throttle correction systems & much more!
Classic Instruments
"Classic Instruments New Products and Extraordinary Custom Department"
Classic Instruments will highlight product features and talk about what to look for when shopping for instrumentation. In addition, Classic Instruments will introduce new products to the audience, showcase its custom and retrofit department while providing information on the vast capabilities and options.
COMP Cams
"Discovering tomorrow's Valve Train Technology Today"
This seminar will discuss the future of valve train technology and how it relates to modern engine design
Detroit Speed & Engineering
"True Suspension Techniques That Work"
Get ready for an overview of suspension design techniques to make any hot rod or muscle car, ride and handle like a late model performance car. Inclusive with key design and development parameter, and real-world vehicle characteristics to be discussed.
Eaton Detroit Spring
"The Secrets to Outstanding Leaf and Coil Spring Suspensions"
This seminar will cover everything from the basics, to advanced suspension theory, and will discuss how to achieve the ride height and ride quality you desire using steel spring suspension systems.
FAST (Fuel Air Spark Technology)
"EFI 101"
Learn all about the basic fundamentals and benefits of electronic fuel injection in this enlightening workshop.
Fatman Fabrications, Inc.
"Hotrod Chassis and Suspension Design Principals"
Receive the principals of engineering geometry that are used to create designs that work as well as they look!
Flaming River
"Steering Systems and Solutions"
Learn how to select the proper steering component from the tilt column to the rack and pinion. Check out the latest electric power steering technology while being introduced to the the Keyless Secure Start Tilt Column.
Gotta Show Products
"Hot Rod Plumbing and Applications"
How to help your customers and make more sales.
Hotrod Air, Inc.
"Hotrod Air Product Line and Air Conditioning Basics"
Get your Hotrod Air on! Learn all about quality automobile air conditioners and related components to keep your street rods, custom classic cars and trucks, running in the "coolest" conditions.
Hush Mat
"Hush Mat Solution for Treatment of Heat and Noise in hotrod Restoration Interior"
Discover why Ford, GM and Chrysler have utilized these materials for years!
Lokar Performance Products
"Secrets to Successful Sales and Brand Recognition"
Learn how to measure a successful sale. Gain knowledge on how successful sales build a brand, future sales and your bottom line!
Steele Rubber Products
"Everything you Never Thought you Would Need to Know About Rubber Parts!"
This informative topic will include how-to, technical tips, custom applications and new parts development.
TCI
"Overdrive Transmissions and Torque Converters"
TCI will be discussing the latest four through six speed automatics for Ford, Chrysler and GM applications. Horsepower ranges, installation tips and specific traits of each transmission family will be the main topics.
Vintage Air, Inc.
"The Vintage Air Difference"
This insightful introduction of the basics to performance air conditioning will help you to become familiar with the Vintage Air product line and their newer products.
Wilwood Engineering
"Brake System Tech Seminar"
An in-depth discussion of high-performance brake systems & components including master cylinder size & selection, brake calipers & pistons rotor styles, pad compounds & bias balancing.
Saturday Seminars
Saturday March 14, 2008
ARMO Panel Discussion
9:00am - 10:00am
“10 Things You Can Do Today to Improve Your Web site Results Tomorrow”
Be sure to attend this beneficial panel discussion presented by Brian Offenberger of BizGrowth Search Engine Solutions. Become a top industry search engine result! Gain more Web traffic! Acquire more advertisers! This discussion will teach you the numerous tricks and tips of increasing Web site results and how to keep them coming.
Hot Rod Power House
3:00pm - 4:30pm
“How to Improve Your Hot Rod Business and Keep the Profits Rising”
Learn from the best and keep those big wheels turning! Discover new and reliable ways on how to successfully navigate your hot rod business through the twists and turns of a changing economy.


